How to get a Google review link and QR code

A Google review link is a web address that opens the “write a review” box for one specific business. Without one, a customer who wants to review you has to do all the work themselves:

Every extra step loses people, so the link is worth having even if you only ever ask in person. The customer still needs a Google account to post, and writes and rates the review themselves.

If you own or manage your business’s Google Business Profile, Google will give you a review link and a QR code:

1. Sign in to Google and open your Business Profile.
2. Select Read reviews, then Get more reviews.
3. Select Copy to copy the link.
4. For the QR code, right-click it and choose Save image as….

Google currently only generates the QR code in a computer browser, so if you can’t see it on your phone, switch to a laptop or desktop. See Google’s help page for the latest steps.

You can also build the link yourself from your Place ID, Google’s identifier for your business location. You don’t need access to the Business Profile, which helps if you’re setting things up for a client or for several locations.

1. Open Google’s Place ID Finder.
2. Type your business name as it appears on Google Maps, and select it from the suggestions.
3. Copy the Place ID the map shows.
4. Add it to the end of the review link below.

Or paste your Place ID into our free review link generator: it builds the link and a printable QR code in your browser, with no sign-up.

Each location has its own Place ID, so each location needs its own link. Google also says Place IDs can change over time, so open your link every so often to check it still lands on your review box.

A QR code earns its place wherever a customer has their phone out and a minute to spare:

• At the counter

  A small sign by the card reader

• On tables

  A table tent or a sticker on the menu

• On paperwork

  Receipts, invoices and packing slips

• After a job

  A leave-behind card or a business card

• In messages

  The link itself, in a thank-you email or text

A few print details decide whether it scans:

• Size: at least 1 inch (2.5 cm) wide, and larger on a sign people read from across the room.
• Contrast: dark on a light background, with a white border around the code.
• Sharpness: use a high-resolution PNG or an SVG, not a screenshot.
• A reason to scan: a short line next to it, like “Enjoyed your visit? Scan to review us on Google.”
• A test: scan it with your own phone before you print a batch.

Google’s content policy doesn’t let businesses selectively ask for positive reviews, discourage negative ones, or offer incentives for reviews. For a review link, that means:

One more thing: a link makes reviewing easy, but it doesn’t ask anyone. A QR code on the counter is easy to walk past. The reviews come from asking each customer directly, at a good moment, which is what automating your review requests takes care of.